Axiom Data Corporation

Evaluation Questions





















Axiom Data Corporation

What type of promotion is being evaluated?

Was the promotion intended to increase category writing (unbranded) or writing of a particular product (branded)?

Were individual physicians selected to participate in the promotion (e.g., dinner meetings) or were all physicians/consumers in a geographic area exposed to the promotion (e.g., DTC campaigns)?

How was the “treatment group/test area” selected?

What was the time period of the promotion?  Was the promotion conducted in phases?

What was the time period immediately preceding the promotion (“pre-period”)?

How can a matched comparison group be selected?